Playmakers

CLIENT: New Leaders
SERVICES: Publication design & social media graphics

New Leaders wrote Playmakers after a decade of work recruiting and training aspiring principals. Their experience developing leaders led to groundbreaking insights that shaped both their program evolution over next decade and transformed the larger field. Codified in this publication’s central infographic, they identified the essential areas that great principals master when they turnaround schools: developing teachers, managing talent, and creating a great place to work. The narrative’s throughline of comparing principals to athletic coaches led to the visual themes of turf and playbook diagrams.